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Attaching Ourselves to a Well-being Economy: Non-rivalrous techniques of Generativity

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Jordan Greenhall is co-founder, former CEO, and current chairman of the Board of DivX Inc., the San Diego company behind the digital data compression application DivX that enabled reasonable quality video transmission over the Internet. Before DivX, Jordan was vice president at MP3.com, where he developed and implemented the company business and content development model. He also sits on the board of directors of Eyespot, a service devoted to simple video uploading, organizing, and sharing.

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