The world is volatile. Change is fast and furious. Data sets are imperfect. Markets are saturated and systems stressed. In this new normal, no product, process or person stays successful for long. This is the reality of our Volatile, Uncertain, Complex, Ambiguous, Networked and Stressed (VUCANS) world. All business models and strategies will fail sooner rather than later unless they are able to constantly adapt, at velocity. But this constant turbulence, although profoundly challenging for us all, also means that space is always being opened up for more innovative, accessible, social, user-friendly, playful and purposeful – and so ethical – ways of creating value for others. Every problem, from recession to technology to climate change, is an opportunity for leaders who can spot it and act on it with a breakthrough. Whether you forge the future or fail depends on whether you consciously break out of management theory and “good” management practice for long enough to creatively invent the future.