It appears that at long last the popular sentiment seems to be boiling with enough intensity to (maybe) do something about the problem of social media.
Good. It is high time.
But, even if it turns out that we have reached the point where we are ready to do something, we come face to face with the reasonably difficult question of what we should do. And, in order to know what we should do, we must first have a good understand of what is, in fact, the matter.